‘Toimii’ is Finnish for ‘it works’. We believe that a good design should work, in both function and form. In its context and its material.

As an industrial design studio we work together with different kinds of disciplines; from skilled craft to digital innovation. We examine how materials feel, how colours fit and how shapes are experienced in use. From there we design realistic solutions that fit naturally, with attention to detail.

We work in close relationship with our clients and producers, to combine vision, knowledge and experience. Working from core values, identity analyses, market positioning and user experience, aiming for the most effective, relevant result. To realise inspiring ideas and to develop distinct, sustainable solutions that work. Products and spaces that simplify and enrich people’s daily lives.

Studio TOIMII is founded by peet de vries in 2014 and based in Utrecht, the Netherlands.

Peet de Vries Studio TOIMII
Photo by Daisy Ranoe

Ever since peet was a child, he has been fascinated by the feeling of products and materials. During his studies Industrial Product Design at the Windesheim University of Applied Sciences he attended the Kuopio Academy of Design in Finland, merging both the technical and the emotional part of product development. After graduating as product design engineer, Studio TOIMII was founded in 2014 in Utrecht, The Netherlands.

After working on a wider range of furniture design, consumer goods and interactive installations, Studio TOIMII focused on developing user products and spatial designs. Combing the appreciation for both functional, intuitive products with distinct interiors and inviting environments.