We believe that a good design works; in function, in form and how it feels.

As design studio we research how materials feel, how colours work and how form is experienced, while putting the user first.

To develop products that work intuitively and feel right.

How it feels

We believe that what we fill our lives with determines our well-being. That the objects we surround ourselves with and use every day, affect how we feel. That is why we develop products that work intuitively and feel good. With attention to detail and appreciation for material and maker. Our designs are characterized by functional simplicity and a clear design language.

User centered

As a design studio, we work together with specialists, from skilled craft to digital innovation; from hand-poured porcelain coffee mug to 3D printed prototype, from mouth-blown glass to automated bent table frames. We research how materials feel, how colours work and how form is experienced, while putting the user first. We involve our clients in the process and exchange knowledge and experience. With identity, vision and values as a starting point.

How it started

Studio TOIMII is founded in 2014 by Peet de Vries. Ever since Peet was a child, he has been fascinated by the feeling of products and materials. During his studies in Industrial Product Design at the Windesheim University of Applied Sciences, he attended the Kuopio Academy of Design in Finland, merging both the technical and the emotional part of product development. After graduating as Product Design Engineer, he founded Studio TOIMII in 2014 in Utrecht, The Netherlands.

Studio TOIMII believes in products that function intuitive and feel good.

We research how materials feel, how colours work and how form is experienced, putting the user first.

With attention to detail and appreciation for material and maker, we develop useful, high-quality products.